What's Your Type? 🏃🏼♂️
UI/UX Design
UI/UX Design
Illustration
Encouraging youths to take charge of their health
“What's Your Type?” is an interactive campaign to raise awareness of diabetes and encourage youths to exercise and learn how to take charge of their health.
The concept was to show youths how they end up neglecting other important things in life, such as their health, while chasing after their "ideal types". This is done so by creating self-awareness on their health, and teaching them how to take control and act on it.
The concept was to show youths how they end up neglecting other important things in life, such as their health, while chasing after their "ideal types". This is done so by creating self-awareness on their health, and teaching them how to take control and act on it.
Adopting the well-known dating app, Tinder's, concept of "swiping left and right" to find "your type", the iconic card frame in the app is used as the key design element throughout deliverables in the campaign.
The main deliverable of the campaign is an app that serves as a personal trainer that rewards you for exercising.
The app first starts off by analysing your daily habits through an interactive self-profiling session before classifying you into different types of characters present among your peers.
Through the app, you will be able to customise your own avatar, exercise with your peers and compete with them on the leaderboards and complete various missions and win exclusive rewards.
The app first starts off by analysing your daily habits through an interactive self-profiling session before classifying you into different types of characters present among your peers.
Through the app, you will be able to customise your own avatar, exercise with your peers and compete with them on the leaderboards and complete various missions and win exclusive rewards.
notes
This is a school-initiated year-end studio project for a live brief titled Death by Diabetes.
client
Health Promotion Board
deliverables
App 📱
Poster 🖼️
Merchandise 🎁
roles
Art Direction
App Design
Graphic Design
Advertising